Ram in his various roles, always found it challenging to identify the right people with the right aptitude & attitude. He found the recruitment process flawed, mechanical  & little or no attention paid to a candidate's values/behaviour. Retention was always going to be a challenge as a result.

Adil went to work in the banking sector post his MBA. He always found that people who he recruited for potential than their current ability always performed better. He found the problem to exist in every level of management. His quest to find a solution made him realise that solutions in the market only used Ai and had a mechanical approach to recruitment. Psychometric tests were always administered separately. He teamed up with Ram to create a solution that addresses this gap.